What is Facial Recognition and How Can it Help Your Business?

by Podsix
16 October 2019

Big companies like Amazon, Apple, and Facebook have begun to use facial recognition in very powerful ways over the past few years. Although some consumers have found this software to be controversial, facial recognition has the ability to streamline complicated business functions saving you time and money. Although facial recognition algorithms have been around since the year 2001, the concept has gained a lot of momentum over the years once it was popularized by major companies including banks, automotive manufacturers, health care providers, hotels, and more. Today, we see facial recognition software in action on websites and apps such as Facebook, Snapchat, FaceApp, and more.

How Does Facial Recognition Work?

Facial recognition takes less than a few seconds to work. During the process, the algorithm uses several different steps to achieve a goal.

  • Step 1: Detection - The software searches for a face - this could be a continuous process or it could be done on command (depending on your goals).
  • Step 2: Alignment - Once a face is detected, the software attempts to align facial features for an accurate read.
  • Step 3: Feature Extraction - The software then begins to extract information from facial features such as eyes, lips, a nose, etc.
  • Step 4: Classification - Now that the software has collected enough data to distinguish a face, the information is matched against a database to be able to output the identity.

How Can I Use Facial Recognition for my Business?

Facial recognition can assist your business in various tasks depending on your business case. One popular use of facial recognition among our clients is time tracking for employees to clock in and out of different departments quickly and accuracy. There are many different ways for you to use facial recognition in your business - depending on your goal.

  • Employee Time Tracking - We have a client that uses our facial recognition software to quickly allow employees to clock in and out through an integration with their time tracking software, ADP. This software can be integrated, however, with any payroll processing software, such as Paychex, Square, or Gusto.
  • Live Human Capital Management - If you run a business with employees moving from department to department, facial recognition can be used as a quick and easy way to track which employees are spending time in which departments, both in real time and in reporting. This also prevents any manipulation of clock-ins or transfers.
  • Data Security - Facial Recognition can be used to keep sensitive data secure by using it as a digital barrier.
  • Physical Security - You can even use the software to physically unlock doors, gates, or other barriers that protect valuable items.
  • Mobile Applications - The possibilities here are pretty endless. You can use facial recognition in your mobile application to give users a quick way to log in, pay for something, or use a filter.

The Future of Facial Recognition

We understand that facial recognition can seem kind of intimidating at first - however, we’re going to see an increase of this software used in businesses across many industries, such as health care, retail, manufacturing, and more. If you’re interested in creating processes that use facial recognition, contact us today to learn how we can help you grow!